Julie Huang

Julie Huang is a Registered Trademark Agent and experienced IP advisor, specializing in brand strategy, trademark portfolio management, and dispute resolution. She has extensive experience in trademark and industrial design prosecution, oppositions, expungements, and anti-counterfeiting. Julie regularly represents clients before the Canadian Intellectual Property Office and the Trademark Opposition Board, and she also develops creative solutions through negotiation and alternative dispute resolution.

Her practice spans corporate law, franchising, and commercial transactions, particularly in the tech and retail sectors. Julie advises on franchise systems, cross-border distribution, marketing practices, and corporate structuring. Her clients range from SMEs to international brands across industries such as consumer goods, fintech, AI, real estate, and cleantech. Known for her strategic insight and collaborative approach, Julie helps clients navigate complex, multi-disciplinary matters to successful outcomes.

Areas of Focus

• Corporate
• Trademark
• Copyright
• Franchising

Representative Work

• Prepared trademark applications for over 300 clients in spanning industries such as unicorn company specializes in cutting-edge 3D printing technology, pioneering cannabis startups, prominent digital marketing enterprises and NFT art innovators.
• Negotiated and drafted multi-party licensing and assignment agreements for a leading U.S. automobile accessories manufacturer.
• Strategically navigated and resolved complex challenges from the Canadian Intellectual Property Office, including overcoming issues related to prior trademark conflicts, inherent distinctiveness, and the accuracy of goods and services descriptions.
• Advocated on behalf of clients in Opposition proceedings, taking on roles as both opponent and respondent, which involved comprehensive due diligence, managing client expectations and timelines, producing affidavit-based evidence, and conducting rigorous cross-examinations, notably against a listed Taiwanese company, German multinational motorcycle business, and a private equity firm.
• Led the preparation of franchise disclosure documents, franchise agreements, and ancillary materials for a top-tier U.S. chain-restaurant brand with an annual revenue exceeding $1 billion.
• Provided ongoing counsel to clients on franchise-related matters, including disclosure requirements, renewal strategies, and rescission procedures. Notably, played a pivotal role in terminating a franchise relationship for a renowned bubble tea brand with outlets in downtown Toronto.
• Provided a comprehensive opinion for a publicly traded Indian company, outlining foreign direct investment routes and regulatory approvals for acquiring a Ontario food manufacturer.
• Successfully negotiated and drafted non-binding and binding agreements related to corporate transactions for a Japanese-originated cheesecake brand, encompassing share purchase and asset purchase agreements for the sale of three store locations.
• Expedited business incorporation and amalgamation for a pharmaceutical provider’s corporate restructuring initiative, including the preparation of shareholder agreements, organizational documents, and regulatory compliance guidance for labeling medical products.
• Interpreted ambiguous labour and consumer regulations to mitigate regulatory risks for a startup connecting independent salespersons with customers in the used car dealership sector.
• Conducted comprehensive assessments of business and regulatory landscapes, offering practical advice to a prominent college tutorship app, mitigating potential cybersecurity and data privacy concerns.